For our Summer Campaign shoot, we headed down the historic Crab and Winkle Line to Whitstable on the north Kent coast. It was one of those days with a sunny haze that seems to absorb noise and portend calm.

It was the perfect setting for our new summer collection, made up of pieces that merge relaxed, well-considered style with easy wearability.

The effortless style and diversity of looks were the inspiration of creative director Melissa Tarling. Modelled immaculately by Pranav Bhargav. Co-Founder George picked up his former position behind the lens.

Shot on location in Whitstable

Art Direction & Styling – Melissa Tarling

Model – Pranav Bhargav

Photography – George RJ

Artwork – Martha Taylor

Words – Callum McCall